by Wyn Nathan Davis | Apr 4, 2016 | Selling
George Clooney Rule George Clooney was in the news today – that is, of course, typical. The reason today was that George has stated that an ‘exclusive’ interview published by Hello Magazine was a complete fabrication. Hello has apologised and will, I expect, pay some...
by Wyn Nathan Davis | Mar 28, 2016 | Selling
What do you do with your sales leads? Leads are the lifeblood of business but leads do have a ‘best by’ date and quickly go stale if not acted upon and exploited. So, how do you handle yours? If you are like most businesses, big and small, this is what happens: You...
by Wyn Nathan Davis | Jan 1, 2016 | Selling
Greatest Sales Letter! Greatest Sales Letter – is the holy grail of any lead developer. The following is an excerpt from the classic direct-mail piece that generated an estimated $2 billion in revenue for The Wall Street Journal. I’ve seen adaptations and...
by Wyn Nathan Davis | Feb 3, 2014 | Selling
A Salesperson’s Job Starts With No! It is great to write orders! The phone rings and the prospects simply asks for what we are selling. But that’s not really selling is it? That’s order taking. Unfortunately, that what most so-called salespeople do...
by Wyn Nathan Davis | Apr 30, 2013 | Selling
Trying to get more traction from your LinkedIn membership? Trying to connect more deeply to those you with whom you have managed to link? Instead of sending them the same career updates or helpful letters that everyone ignores – well, we do – why not connect...
