by Wyn Nathan Davis | Aug 30, 2025 | Selling
Not all customers are created equal. So why do so many businesses treat them as if they are? The truth is simple: customers are not equal. Some are highly profitable, easy to work with, and aligned with your company values. Others are high-maintenance, low-margin, and...
by Wyn Nathan Davis | Jul 11, 2025 | Selling
Rather listen than read? Check out our Spotify. The Problem with Chasing Competitors One of the biggest mistakes businesses make is trying to be “better” than the competition. On the surface, it sounds smart—raise your game, beat the market leader. But in practice? It...
by Wyn Nathan Davis | Jul 7, 2025 | Selling
Rather listen than read? Check out our Spotify. The Sales Journal That Changed Everything Since 1989, I’ve kept a detailed sales journal: 25 hardcover books, 50,000 pages, covering every one of my 23,806 sales pitches. Each entry recorded: Date Client Product /...
by Wyn Nathan Davis | Jul 3, 2025 | Selling
Rather listen than read? Check out our Spotify. The Wrong Way to Use Sales Literature Here’s the truth: sales literature and price lists are for customers—not prospects. Yes, they have a role in formal presentations. If you’ve delivered a solid pitch, answered...
by Wyn Nathan Davis | Jun 17, 2025 | Selling
Rather listen than read? Check out our Spotify. The Holy Grail of Selling Every salesperson dreams of it: closing every sale, every time. Is it possible? Yes. Sales pros call it “selling in the zone”—a state where knowledge, conviction, and enthusiasm combine to make...
