by Wyn Nathan Davis | Sep 1, 2025 | Selling
Be Careful of the Networking Trap Networking is valuable, but it is not selling. Too many business owners confuse the two, and this mistake can slow down growth—or even sink a company. In cities like London, networking is powerful. Rotary clubs, golf courses, LinkedIn...
by Wyn Nathan Davis | Aug 30, 2025 | Selling
Not all customers are created equal. So why do so many businesses treat them as if they are? The truth is simple: customers are not equal. Some are highly profitable, easy to work with, and aligned with your company values. Others are high-maintenance, low-margin, and...
by Wyn Nathan Davis | Aug 28, 2025 | Selling
What is Addressability? Addressability is the measure of how easy or difficult it is to get in touch with your target customers. A highly addressable market can be reached directly, quickly, and cost-effectively — making sales far easier. For years, I sold to the...
by Wyn Nathan Davis | Aug 26, 2025 | Selling
Most sales pipelines aren’t pipelines at all—they’re drains, leaking effort, money, and opportunities because of inconsistent or poorly managed activity. With a background in sales, my philosophy has always been simple: focus on the sales process first. If necessary,...
by Wyn Nathan Davis | Aug 22, 2025 | Selling
Social media is the most powerful business tool to emerge in a generation. Done right, social media marketing can build brand awareness, generate leads, fill your sales pipeline, and convert followers into paying customers. Unfortunately, most businesses still treat...
